TENCENT ECONOMY ILLUSTRATION
CGI Illustration for a Economy feature article in Fortune Magazine New York. Volume 172, August 2015.
The article was based on the Chinese company Tencent, who is a gaming and social media giant that has an unusual strategy for getting ahead in China's internet wars. What the company Tencent does is invest in dozens of tiny startups and then gets those startups customers to use Tencent's growing financial network.
The idea behind the illustration was to feature the Tencent logo/mascot at the heart of the image which is a cute, colourful penguin with all the industries that the company has invested in surrounding/supporting the penguin and growth as he's investing (throwing money) into them.
There's also references to Chinese culture in the illustration such as the Great Wall of China, the floating paper sky lanterns and Chinese styled building/architecture.