Nissan
Impossibly Smart Mural

Partnered with Nissan USA on the Impossibly Smart Mural which took place on November 14th-19th 2018 on Hollywood Blvd, L.A.

By using cutting-edge technology from SprayPrinter, the 2019 Nissan Altima campaign was brought to life with a first-of-it’s kind mural activation creating a continually moving world around the Altima in an ever-changing mural being painted twice per day with fresh artwork over the course of the activation.
The campaign engaged a social audience by encouraging users to vote via Twitter for which artworks would go live next on the wall in the streets of L.A and the whole event was broadcast on Facebook live.

Four mural artworks were designed and created for Nissan which focused on unique, ever changing driving environments moving around the Altima.
These mural themes included Flip the city, bend the world, escape the grind and warping parks.

Client: Nissan
Agency: Deutsch LA, Burns Entertainment

Project Categories:
Digital Artwork / CGI / Illustration / Motion